The Creativity Advantage
Author(s): James C. Kaufman
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The Creativity Advantage
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Creativity is usually seen as a good thing, but why? The Creativity Advantage first offers an overview of creativity studies with an emphasis on the little-discussed benefits of being creative. These include how creativity can lead to self-insight, help people heal, forge connections with others, inspire drive, and enable people to leave behind a meaningful legacy. Written in an engaging style and illustrated with interesting anecdotal material, this book offers a new perspective on creativity scholarship that can serve as an introduction to the field for newcomers or as a way to encourage new avenues for research.
- Offers a concise overview of creativity from basic everyday acts to lasting genius
- Examines the benefits of creativity, moving beyond the traditional outcomes of school/work productivity and innovations, to offer a new model of self-insight, healing, connection, drive, and legacy
- Written in an engaging and accessible style with personal stories and anecdotes from history and pop culture
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