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The Creativity Advantage

Author(s): James C. Kaufman

ISBN: 9781009244558
Publication Date: 29/6/2023
Pages: 243
Format: Paperback
Regular price £22.99 GBP
Regular price Sale price £22.99 GBP

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Creativity is usually seen as a good thing, but why? The Creativity Advantage first offers an overview of creativity studies with an emphasis on the little-discussed benefits of being creative. These include how creativity can lead to self-insight, help people heal, forge connections with others, inspire drive, and enable people to leave behind a meaningful legacy. Written in an engaging style and illustrated with interesting anecdotal material, this book offers a new perspective on creativity scholarship that can serve as an introduction to the field for newcomers or as a way to encourage new avenues for research.

  • Offers a concise overview of creativity from basic everyday acts to lasting genius
  • Examines the benefits of creativity, moving beyond the traditional outcomes of school/work productivity and innovations, to offer a new model of self-insight, healing, connection, drive, and legacy
  • Written in an engaging and accessible style with personal stories and anecdotes from history and pop culture