Writing for the Reader's Brain
A Science-Based Guide
Author(s): Yellowlees Douglas
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Writing for the Reader's Brain
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What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.
- Provides worked examples of all writing principles from published sources in mainstream publications
- Uses ordinary language to describe how reading and writing work, making principles immediately accessible and applicable
- Includes inter-chapters which address different ways to make writing speedier and more efficient, including writing from the top-down to speed research and using paradoxes to make research projects memorable
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