{"product_id":"the-psychology-of-effective-activism","title":"The Psychology of Effective Activism","description":"\u003cp\u003eThis Element reviews the social psychology of effective collective action, highlighting the importance of considering activists' goals, timeframes, and psychological perspectives in seeking to conceptualise this construct. A novel framework 'ABIASCA' maps effectiveness in relation to activists' goals for mobilisation and change (Awareness raising; Building sympathy; turning sympathy into Intentions; turning intentions into Actions; Sustaining groups over time; Coalition-building; and Avoiding opponents' counter-mobilisation). We also review the DIME model of Disidentification, Innovation, Moralization and Energization, which examines the effects of failure in creating trajectories of activists' disidentification from collective action; innovation (including to radicalisation or deradicalisation); and increased moral conviction and energy. The social psychological drivers of effective collective action for four audiences are examined in detail, in four sections: for the self and supporters, bystanders, opponents, and for third parties. We conclude by highlighting an agenda for future research, and drawing out key messages for scholars.\u003c\/p\u003e","brand":"Cambridge University Press Bookshop","offers":[{"title":"Default Title","offer_id":56669841326466,"sku":"9781108972109","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/2031\/7597\/files\/9781108972109i.jpg?v=1779717128","url":"https:\/\/www.cambridgebookshop.co.uk\/products\/the-psychology-of-effective-activism","provider":"Cambridge University Press Bookshop","version":"1.0","type":"link"}