{"product_id":"digital-authorship","title":"Digital Authorship","description":"\u003cp\u003eThis Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author \u0026gt; text \u0026gt; reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.\u003c\/p\u003e","brand":"Cambridge University Press Bookshop","offers":[{"title":"Default Title","offer_id":56669772644738,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/2031\/7597\/files\/9781108444484i.jpg?v=1779712584","url":"https:\/\/www.cambridgebookshop.co.uk\/products\/digital-authorship","provider":"Cambridge University Press Bookshop","version":"1.0","type":"link"}