{"product_id":"crossmodal-attention-applied","title":"Crossmodal Attention Applied","description":"\u003cp\u003eCognitive neuroscientists have started to uncover the neural substrates, systems, and mechanisms enabling us to prioritize the processing of certain sensory information over other, currently less-relevant, inputs. However, there is still a large gap between the knowledge generated in the laboratory and its application to real-life problems of attention as when, for example, interface operators are multi-tasking. In this Element, laboratory studies on crossmodal attention (both behavioural\/psychophysical and cognitive neuroscience) are situated within the applied context of driving. We contrast the often idiosyncratic conditions favoured by much of the laboratory research, typically using a few popular paradigms involving simplified experimental conditions, with the noisy, multisensory, real-world environments filled with complex, intrinsically-meaningful stimuli. By drawing attention to the differences between basic and applied studies in the context of driving, we highlight a number of important issues and neglected areas of research as far as the study of crossmodal attention is concerned.\u003c\/p\u003e","brand":"Cambridge University Press Bookshop","offers":[{"title":"Default Title","offer_id":56669818323330,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/2031\/7597\/files\/9781108826501i.jpg?v=1779715964","url":"https:\/\/www.cambridgebookshop.co.uk\/products\/crossmodal-attention-applied","provider":"Cambridge University Press Bookshop","version":"1.0","type":"link"}