{"product_id":"book-launch-will-we-go-hungry","title":"Book Launch - Will We Go Hungry?","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eJoin us on Wednesday 28th October at 6:30pm for an evening with Judge Business School authors Sanjoy Sanyal and Jaideep Prabhu to celebrate their new book, \u003cem\u003eWill We Go Hungry?\u003c\/em\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eClimate change is disrupting humanity's most fundamental need: food. Are you ready for real solutions but frustrated by advice that feels dense, alarmist, or vague? \u003cem\u003eWill We Go Hungry?\u003c\/em\u003e cuts through the noise and moves beyond ideology – bridging the gap between high-tech solutions and regenerative approaches with evidence, not dogma. Drawing on decades of combined global experience in climate finance, marketing, and frugal innovation, the authors offer a clear-eyed analysis of both risks and opportunities. \u003c\/span\u003e\u003cspan\u003eThis is your guide to turning understanding into action. It will empower you to craft a resilient, tailored strategy that relies on ingenuity more than capital – and to galvanise your organisation to act with urgency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"paragraph_01 no-margin-bottom\"\u003e‘Food security is an extremely serious issue for the world to deal with – but how? The very readable and accessible approach taken by Sanjoy and Jaideep in ‘Will We Go Hungry?' is refreshing in so many ways. If one objective of the book is ‘to provide solutions and to help people who can make a difference, take practical steps forward', they've achieved that and more. A heavy subject with a light touch. Enlightened and inspiring.'\u003c\/p\u003e\n\u003cp class=\"paragraph_07\"\u003eKen Hickson - Author of \u003cem\u003eRace for Sustainability \u003c\/em\u003eand \u003cem\u003eThe ABC of Carbon\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"paragraph_07\"\u003e \u003c\/p\u003e\n\u003cp class=\"paragraph_01 no-margin-bottom\"\u003e‘A fascinating book on food and drink security. It not only lays out the challenges we face, but also confronts the difficult trade-offs required to make meaningful progress. Rich with insights and memorable facts, it offers plenty of ‘nuggets' that will spark a thoughtful conversation over dinner or coffee.'\u003c\/p\u003e\n\u003cp class=\"paragraph_01 no-margin-bottom\"\u003eVijyant Khosla - Former Managing Director, HSBC\u003c\/p\u003e\n\u003cp class=\"paragraph_01 no-margin-bottom\"\u003e \u003c\/p\u003e\n\u003cp class=\"paragraph_01 no-margin-bottom\"\u003e‘Rather than chasing overhyped silver-bullet solutions that rarely succeed in the real world, this book offers a grounded, evidence-based path to global food security. Its practical insights, drawn from diverse regions and real adoption stories, make it essential reading for anyone shaping the future of food.'\u003c\/p\u003e\n\u003cp class=\"paragraph_07\"\u003eAndre Menezes - Co-Founder, TiNDLE Foods; Investor, Board Member \u0026amp; Advisor in global food and agri-tech\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"paragraph_07\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eEvent Timings\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e6:15pm - doors open\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e6:30pm - talk begins\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7:00pm - Q\u0026amp;A\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e7:20pm - drinks and chat\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eAccessibility Information\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSeating is available for 40 attendees (maximum) plus standing space. Some views may be partially obstructed by architectural columns, bookshelves, etc. but we aim to minimise this where possible. Space will be made available for wheelchair users. Access is via main entrance from street level and there are not steps or ledges.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThere are 2 single-person bathrooms, including one large enough to fit a wheelchair with the door closed.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePlease get in touch to reserve a seat, or if you have particular needs that you would like us to consider in advance.\u003c\/p\u003e","brand":"TIXATOR","offers":[{"title":"28.10.2026 \/ Free entry","offer_id":56902814597506,"sku":"TIXATOR-99-1758-4684-391","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"28.10.2026 \/ Discounted book plus free entry","offer_id":56902814630274,"sku":"TIXATOR-99-1758-4685-391","price":17.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/2031\/7597\/files\/EVENTS_HEADER_GENERIC.jpg?v=1789043253","url":"https:\/\/www.cambridgebookshop.co.uk\/products\/book-launch-will-we-go-hungry","provider":"Cambridge University Press Bookshop","version":"1.0","type":"link"}