{"product_id":"book-clubs-and-book-commerce","title":"Book Clubs and Book Commerce","description":"\u003cp\u003eIn the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.\u003c\/p\u003e","brand":"Cambridge University Press Bookshop","offers":[{"title":"Default Title","offer_id":56669790437762,"sku":"9781108708814","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/2031\/7597\/files\/9781108708814i.jpg?v=1779713431","url":"https:\/\/www.cambridgebookshop.co.uk\/products\/book-clubs-and-book-commerce","provider":"Cambridge University Press Bookshop","version":"1.0","type":"link"}