{"title":"Psychology: Cognitive","description":"","products":[{"product_id":"the-readers-brain","title":"The Reader's Brain","description":"\u003cp\u003eHave you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.\u003c\/p\u003e","brand":"Cambridge University Press Bookshop","offers":[{"title":"Default Title","offer_id":36053767323805,"sku":"9781107496507","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/2031\/7597\/products\/9781107496507.jpg?v=1599565799"},{"product_id":"in-the-know-debunking-35-myths-about-human-intelligence","title":"In the Know","description":"\u003cp\u003eEmotional intelligence is an important trait for success at work. IQ tests are biased against minorities. Every child is gifted. Preschool makes children smarter. Western understandings of intelligence are inappropriate for other cultures. These are some of the statements about intelligence that are common in the media and in popular culture. But none of them are true. In the Know is a tour of the most common incorrect beliefs about intelligence and IQ. Written in a fantastically engaging way, each chapter is dedicated to correcting a misconception and explains the real science behind intelligence. Controversies related to IQ will wither away in the face of the facts, leaving readers with a clear understanding about the truth of intelligence.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e'If I was King of the World, everyone would have to read this book. Those in the social sciences and education would have to read it twice. In the course of debunking myths, readers incidentally learn the truth about human intelligence. Even those who know intelligence research thoroughly will find this book worthwhile.'\u003c\/p\u003e\n\u003cp\u003eDouglas K. Detterman, Louis D. 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Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. 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We build mental models of the world, enabling us to infer patterns of cause and effect, linking words to deeds, actions to effects, and crimes to evidence. But building models is not enough; we need to evaluate these models against evidence, and we often struggle with this task. We have a knack for explaining, but less skill at evaluating. Fortunately, we can improve our reasoning by reflecting on inferential practices and using formal tools. 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Whether it is a radiologist who must spot a pathology in a split second, a chess grandmaster who finds the right path in a jungle of possible continuations, or a tennis professional who reacts impossibly quickly to return a serve, The Neuroscience of Expertise offers insight into the universal cognitive and neural mechanisms behind these achievements.","brand":"Cambridge University Press Bookshop","offers":[{"title":"Default Title","offer_id":43575613456623,"sku":"9781107446519","price":35.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0475\/2031\/7597\/products\/9781107446519i.jpg?v=1668079154"},{"product_id":"critical-feeling","title":"Critical Feeling","description":"\u003cspan data-mce-fragment=\"1\"\u003eHow can we develop the sensitivity necessary for playing music or making crafts? How can teachers make their lessons interesting? In what ways can consumers avoid undue influence? 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